Success hinges on your team. You hire a salesperson to build relationships and close deals, a customer service rep to handle inquiries, and a marketing manager to broadcast your message. But in today’s marketplace, you have two additional employees working around the clock, often without direct supervision: your website and your social media profiles.

Thinking of these digital assets as employees isn’t just a metaphor; it’s a fundamental shift in management strategy. Like any employee, they have specific roles, require clear direction and training (optimization), need to collaborate, and their performance must be measured. Understanding this is the key to unlocking a cohesive, powerful, and cost-effective marketing engine.

Meet Your Digital Employees: Roles & Expectations

Your Website: The 24/7 Receptionist, Showroom, and Sales Closer

Your website is your full-time, permanent physical location in the digital world. Its core responsibilities are:

• Receptionist:
  It’s the first point of contact, greeting visitors, answering basic questions (via Read the Entire Article