In today’s competitive world, it’s important for small and medium businesses (SMBs) to leverage every possible opportunity for engaging potential customers and convert them to sales. Remarketing is one such popular method of maximizing your marketing budget, while achieving improved returns on investment (ROI).
Defining Remarketing Campaigns
Put simply, remarketing is the process of targeting users who have already interacted with your company brand, visited your website, or performed specific actions (such as adding items to their cart, but failing to complete the purchase).
The goal of remarketing is to increase the likelihood of converting these users into customers and purchasing by sending them targeted ads to re-engage them in hopes of bringing them back to the site to complete the purchase or desired action.
Using cookies or pixel-based tracking, remarketing campaigns will serve personalized ads to users as they browse other websites and social medias, nudging them to complete the goal of purchasing, signing up for a newsletter, or other desired end-goal.
Benefits of Using Remarketing Campaigns
- Increased Conversion Rates
Remarketing enables you to re-engage with users who have already shown interest in your brand’s products or services, improving the likelihood of them converting. Reminding prospects of their initial interest signifi . . .